Strategies for the future we all deserve · Portland, OR & EverywhereThe team you need for the change you seek.
Trusted By
WHO WE AREStrategic storytelling, creative problem-solving, and deeply held values.
Pado Collective helps nonprofits and local government lead the way toward meaningful social change, bringing clarity to complexity, and moving stories of community resilience from the margins to the center.
Saerom Yoo founded Pado Collective on a simple, demanding belief: transforming systems requires transformative ways of working. With nearly 20 years across journalism, advocacy communications, and the Oregon Governor's Office, she built a practice to match.
OUR WORKReal campaigns. Real outcomes.
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Ethical Storytelling at PDX Next
Partners and communities unified under one campaign voice.
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Shifting Unhoused Voices to the Center
Statewide reach on systemic health narrative.
HOW WE CAN HELPWe meet you where the work gets hard.
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Audience Research
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Communications Strategy
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Communications Implementation
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Crisis Communications
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Community Engagement
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Campaigns
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Training & Coaching
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Branding & Marketing
How we show upYou’re doing important work in a complicated world.
We show up the same way every time.
Values-driven, relationship-based, and always grounded in strategy — whether we’re developing a fundraising campaign, crafting crisis communications, or building a public relations strategy.
Trust
Intention
Energy
Resourcefulness
Imagination
Ready to make waves?
Tell us about your organization and what you’re working toward. We’ll start with a 15-minute conversation.